It is hard to achieve business growth since the pandemic has ravaged the economy. There is a global financial slowdown that impacts buyer confidence and stiff competition in the already shrinking market.
However, the reverse is happening in the digital realm. It seems that buying online has dramatically increased last year and this year. One SEO company in Thailand, Vault Mark is on the forefront and helping businesses to compete.
That means more businesses are moving online because they find it more rewarding than keeping a physical shop. Others who already established themselves online have to enhance their visibility to attract more clients and get a larger market share.
The first concern that entrepreneurs have to deal with is traffic. They need to analyze the market trends and the strategies of their competitors to drive more traffic into their website and convert them into buyers.
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Not All Traffic is the Same
An SEO expert would tell you that having a few targeted visitors is better than getting plenty of visits from a general audience. When a business is looking for new traffic, it should attract visitors that fit their buyer persona.
Therefore, before they can even start thinking about increasing traffic, you need to define your buyer’s persona first. Once this is done, you can now focus on the marketing strategies to acquire traffic.
How Can You Identify the Traffic Trends
Before creating a strategy to grow your traffic, you should look at the traffic trends. It will help you define your goals for potential growth and help you be realistic with your goals. There are many available tools that you can use to analyze traffic trends, including Google Trends search. Or you can hire a digital marketing company to do them for you.
How to Drive Traffic to Your Website
Whether a company is trying to attract traffic because they are new or an already established one looking for its 1000th customer, generating traffic is a vital requirement to grow your organization.
If you can have your site properly optimized for conversions and you know your audience, then increasing your traffic should be a walk in the park. However, using these high-impact strategies can help you achieve that.
Use Data Analytics
What makes digital marketing better than traditional marketing methods is partly because of its measurability. It provides accurate data through Google Analytics or other tools. This data plays a vital role in digital marketing because it allows the expert to make better decisions and the campaigns to have better implementation.
When it comes to attracting traffic to the website, the SEO company must understand what type of content can drive traffic to the website. And these are shown in Google Analytics.
The data can be used in four ways: collect, measure, analyze, and optimize. If you are not capturing the traffic coming to the website, you are just wasting your implemented digital marketing strategy.
Use content marketing to attract visitors
Since you already know what type of customers you are aiming for, use content marketing to attract these prospects. Create content that piques their interest and feeds their curiosity. They will keep on coming back for more.
Remember, the more interesting the content is, the more engaged these visitors will be. These interactions build loyalty, and you can create a community among them. Let well-executed content marketing be the backbone of your online presence.
Tap into the potential of video content
This year, video content seems to be the most effective strategy in digital marketing. Experts are saying that online videos will consume 82% of the online traffic in the coming years. Be the pioneer in your industry to capitalize on this. Use relevant and quality video content to drive traffic to your website.
Distribute content effectively
Coming up with great content is one thing but distributing them effectively is another. Your SEO company should know how to share your content in the right way to drive more traffic to your website.
There are plenty of ways to do this. One is using your existing channels like newsletters or social media accounts. You can also promote through paid ads on YouTube, Instagram, and Facebook.
No matter what tactic you use, remember that you should do it consistently. Do not spread yourself too thin by posting on too many platforms because you may not see the results. Likewise, do not spend so much time on platforms that do not drive your needed traffic.
Use SEO
You will not increase your discoverability if you are not optimizing your content and landing pages. Hiring an SEO company can analyze the keywords traffic and determine where the visitors are coming from. When you know which keywords are driving organic traffic to your site, you can create useful content to boost your search engine’s ranking.
Conclusion
Having a website is not enough to get leads. You need to pull the traffic in with quality content that would provide a solution or answer to their needs, be it a product or service. Since not all traffic is created equal, you need to define your buyer’s persona first. To do this, we recommend partnering with an SEO company.