At the Top Digital marketing courses in Pune, we are in sync with the fact b2b marketing agencies and advertising are data-driven, and that adds to the marketing campaigns advantages. Launching advertisements and understanding where the majority of ad expenditure has gone are both clear-cut processes. Naturally, metrics are employed to assess the success of any digital marketing effort.

At Best Digital marketing institutes in Mumbai, we teach in-depth on the most significant measures used to assess how well a digital advertisement performed.

Click-Through-Rate (CTR)

Although CTR is a word used frequently in various types of digital marketing, it is most closely associated with social media efforts. It evaluates how much a person interacts with a campaign they see overall. Here, communication takes the form of clicks.

Cost Per Mille (CPM)

CPM stands for cost per thousand impressions for an advertising campaign. This statistic is applied to larger efforts that aim to reach many individuals at once. The cost of CPM is typically less than that of other advertising strategies. The digital ad posts only get paid if the platform that is dispersing the advertising accepts the campaign. In this case, “impression” refers to a group of thousands, not just one.

This statistic is useful for initiatives when raising awareness is the primary objective. In general, a campaign with more specified goals shouldn’t be employing CPM.

Pay Per Click (PPC)

PPC is the term used to describe the process of paying for clicks on ads. It’s a phrase used in internet advertising networks like Facebook and Google. If you have a set budget and are running paid search advertisements, product listing ads (PLA), or social media campaigns, knowing the typical PPC price for the sector in which your company operates is a great place to start.

The auction theory underlies PPC advertising. Let’s say you’ve created social media campaigns or used Google AdWords, Google’s pay-per-click advertising system. In that situation, you would be aware that the audience, marketing objectives, ad format, and budget are all fixed before any campaign is launched. Usually, a maximum amount needs to be decided upon when determining the campaign’s budget. The selected keywords are the subject of a bid.

Cost Per Click (CPC)

CPC, in contrast, refers to the price associated with each click on an ad or campaign inside the platform itself.

What a company would run online, regardless of the platform or channel, are PPC advertising. The cost per click (CPC) for a PPC ad on a certain channel. CPC is a measurable, absolute metric since the price of each click is clear. PPC is more complicated since it calls for evaluating a campaign’s effectiveness based on a number of factors, including clicks, impressions, profit, and loss.

Lifetime Value

Lifetime value is the amount of money a client brings in over the course of their relationship with a business. A customer’s lifetime worth must always exceed the expense of acquiring one. A customer should not be pursued past a certain point if the acquisition cost is much more than the value that may be generated from them.

Cost per Click ÷ Conversion Rate < Lifetime Value is a really useful formula.