You won’t get anywhere with your SEO campaign if you think too much about the cost. SEO campaign is based on so many factors that are interdependent. If you try to cut one thing out of your campaign, it will have a negative impact on any other thing which might eventually ruin the whole campaign. These ideas will help you understand the importance of continuous and calculated investment in SEO campaign.
Outsourced SEO is Cheaper Than In-house SEO
The time spent on website optimization may vary from company to company, and so as the cost of it. Imagine, if a quality SEO service in Canada charges $200/hour, you will easily reach up to $3000 monthly investment, or go beyond that. Managing such an investment can be difficult for a lot of small businesses. Stretch this amount up to a year – did you just say, “I’ll better hire a full-time employee for less than $36000 a year”?
It’s imperative that you have to think about other things. The point here is, SEO is too vast and complex to be handled by a single person. A rare talent can be an exception, but you’ll hardly see anyone knowing and doing each and everything on his own. Even if someone does, it’s not possible that he will do it consistently because the world of SEO keeps on changing from time to time. So, if you hire an employee, you may have to add the cost of education and upgrading as well.
That’s not the case with outsourced services as they are responsible to do it all by themselves, and they have to convince you to invest as well. In reality, business owners should be investing their time in their websites. But they can only do it if they realize how much they get for the time invested – ROI, in web marketing strategies.
If You’re Uncertain, Invest Your Time and Money Wisely
Like an ordinary businessman, you need to see those big price tags from a different angle. Instead of thinking what services a particular online marketing campaign offers, consider the return on your investment.
Generally, we find it difficult to decide about investing in unfamiliar and expensive marketing method. Deciding about investment in SEO is always more difficult than in any other method because of the time it takes to pay us back. It might take a bit more effort and a bit more time than what your expected initially.
Investment of time and money has always been vital for business success. Here are some noteworthy observations:
“No time and no money” means, “No success!”
“Time without money” means, “You may succeed, but you cannot say when”
“Money without time” means, “You may succeed, but you may not be prepared for it”
“Money and time” means, “You may succeed, but you have to design a solid strategy”
For obvious reasons, a sound SEO strategy can get your success, if you invest in a strong plan and provide time and money to pursue it.
If Things Work Out, Increase Your Budget
To get more profits you need to increase cheap conversions. To do that you need to spend more initially. At the same time, you need to make sure that a good investment will give you better returns. Being economical is a good idea, but observe how industry giants like Coke, Pepsi, Walmart and Samsung invest in their marketing. They have come out of the mindset which says “Minimize Your Investment In Marketing”, and that’s why they capture every market in the world. Actually, these companies stand in a phase where putting an end to spending means losing competition.
The point is, if you see positive results out of your marketing efforts, increase your marketing budget to get more.
Conclusion
If you’re smart, you’ll go beyond pricing and consider all options to increase your revenues. Now, it’s not a question of affordability anymore, it’s about determining your future earnings with present investment.